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Read what the news media are saying about our advertising optimization approach.
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Reengineer That Ad
Marketing Science
(Forbes Magazine, May 23, 2005)
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Better Methods
Suppose you could really figure out why advertising works.
(Inc. Magazine, September 1, 2003)
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Dr. K's Fantastic Invention
Dr. Kowalick's Ad Optimization methodology.
(Advertising Age, October 27, 2003)
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Predictive Modeling for Advertising Campaigns
The New Metrics Frontier.
(MarketingSherpa, January 6, 2004)
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Analyzing Your Advertising
(MarketingProfs, April 2004)
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Probing the Limits
Quality Techniques in Advertising.
(Quality Magazine, February 1, 2004)
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The Tonight Show with Jay Leno
(NBC, October 27, 2004)
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