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October 27, 2004
An interruptive ad developed by Dr. Kowalick and his team for TEMO Sunrooms was featured in Jay Leno's Tonight Show. This was the first time that an "intentional" ad (not an accident) appeared in Jay Leno's show in 21 years. Can you see the boy flying?
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"If you can show up in a parody, it means you've got something unique, something worth poking fun at. The same word of mouth that can lead to someone's snickering at you can also make your product a huge hit."
Seth Godin,
Purple Cow
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